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CIMB THAI AUTO
รถปลดล็อค
The auto loan market is cluttered with numbers, rates, and finance jargon. CIMB THAI AUTO wanted a new lens — one that speaks to real emotions, not just money.
The auto loan market is cluttered with numbers, rates, and finance jargon. CIMB THAI AUTO wanted a new lens — one that speaks to real emotions, not just money.
BAAC Family 2021-2023
3rd Year in a Row
Year 1: “Real Farmers, Real Strength”
Year 2: “Next Level”
Year 3: “Can Be More”
We worked with BAAC to refresh its brand presence on social media by making the institution feel closer, warmer, and culturally resonant. Instead of positioning BAAC as just a financial institution, we helped reframe it as a “community ally” that supports Thai livelihoods, values, and identity.
What We Did:
• Developed content rooted in rural wisdom, agriculture, and everyday Thai life
• Crafted monthly thematic campaigns tied to festivals, seasons, and regional voices
• Blended tradition with modern design language to resonate with younger rural audiences
• Helped BAAC balance its tone between government credibility and human-centered storytelling
Impact:
Our work helped BAAC foster stronger online engagement, modernize its tone, and reach both farmers and next-gen audiences making the brand feel more “for the people” than ever before.
Year 1: “Real Farmers, Real Strength”
Year 2: “Next Level”
Year 3: “Can Be More”
We worked with BAAC to refresh its brand presence on social media by making the institution feel closer, warmer, and culturally resonant. Instead of positioning BAAC as just a financial institution, we helped reframe it as a “community ally” that supports Thai livelihoods, values, and identity.
What We Did:
• Developed content rooted in rural wisdom, agriculture, and everyday Thai life
• Crafted monthly thematic campaigns tied to festivals, seasons, and regional voices
• Blended tradition with modern design language to resonate with younger rural audiences
• Helped BAAC balance its tone between government credibility and human-centered storytelling
Impact:
Our work helped BAAC foster stronger online engagement, modernize its tone, and reach both farmers and next-gen audiences making the brand feel more “for the people” than ever before.
LOLANE
Lolane nutula Non-Stop
Champion Bags
CIMB THAI Lending products
Supports you
We turned a financial product into a playful, visual metaphor —
with one person being lifted by a full team of red-suited supporters.
→ That’s what CIMB THAI lending is meant to be: a strong hand behind your lifestyle.
We turned a financial product into a playful, visual metaphor —
with one person being lifted by a full team of red-suited supporters.
→ That’s what CIMB THAI lending is meant to be: a strong hand behind your lifestyle.
PTT OR (2025): Turning a Corporate Voice into a Shared Movement
OR’s Facebook page used to feel corporate and distant especially to Gen Z, who seek participation over presentation. We stepped in not to rebrand, but to reframe the relationship between OR and its audience.
By positioning OR as a co-creator of change rather than a top-down initiator, we reset its tone to be more emotional, human, and collaborative. We designed social-first campaigns that invited real participation on issues like marine conservation, circular economy, and clean energy.
Notable campaigns like Save the Seagrass & Dugong turned every comment into a donation, while Return Your Cup brought attention to Amazon CUP’s full life cycle and impact.
We didn’t just make the page look better.
We made it feel better.
From a brand that speaks at you → to a brand that speaks with you.
By positioning OR as a co-creator of change rather than a top-down initiator, we reset its tone to be more emotional, human, and collaborative. We designed social-first campaigns that invited real participation on issues like marine conservation, circular economy, and clean energy.
Notable campaigns like Save the Seagrass & Dugong turned every comment into a donation, while Return Your Cup brought attention to Amazon CUP’s full life cycle and impact.
We didn’t just make the page look better.
We made it feel better.
From a brand that speaks at you → to a brand that speaks with you.
Tiger Balm: Staying Power for a New Generation campaign event
Tiger Balm is a time-honored Chinese brand known for its trusted pain-relief plasters. Our challenge? To revive brand awareness and spark cultural relevance among a new generation of consumers.
We designed a campaign event that reintroduced Tiger Balm in unexpected, engaging ways—shifting perception from “old-school remedy” to “modern-day essential.” The activation created fresh attention for the brand, boosted awareness, and helped drive sales while honoring its legacy.
We designed a campaign event that reintroduced Tiger Balm in unexpected, engaging ways—shifting perception from “old-school remedy” to “modern-day essential.” The activation created fresh attention for the brand, boosted awareness, and helped drive sales while honoring its legacy.
CIMB THAI App | It's Simpler This Way
Application Campaign
ก้าวข้าม...คำว่า “ยาก”
Client wanted to position the mobile application as seamless and intuitive, but explicitly stated: Do not use the word "ง่าย"
ก้าวข้าม...คำว่า “ยาก”
Client wanted to position the mobile application as seamless and intuitive, but explicitly stated: Do not use the word "ง่าย"
Suthirat Yoovidhya Foundation
We serve as the foundation’s official communications partner developing its full online presence, from visual identity and tone of voice to day-to-day storytelling across digital platforms.
Our goal was to reflect the soul of the foundation: kind, deeply human, and committed to long-term social impact. Instead of loud or promotional content, we crafted a presence that invites reflection and connection using photography, motion, and words that feel grounded and real.
The result is an online presence that reflects its values humble, sincere, and quietly powerful.
What We Did
We led the Foundation’s entire online communication system, from strategy and editorial planning to storytelling execution. With a focus on clarity and compassion, we ensured that the Foundation’s voice could speak with not at its audience.
Scope of Work
• Defined Brand Tone & Communication System
Developed a calm, grounded voice that reflects sincerity and thoughtfulness, avoiding overstatement
• Monthly Editorial Strategy
Planned and developed recurring content themes that made sustainability feel personal and relatable
• Content Creation & Creative Direction
Crafted bilingual (TH/EN) copy, art direction guidelines, and briefs for social media and web platforms
• Digital Coordination
Collaborated with internal and external teams to ensure consistency and clarity across every online touchpoint
The Result
From a quiet presence to a recognizable, emotionally resonant voice, the Foundation’s online identity now connects with audiences through stories that feel human never forced. It’s not about visibility for its own sake, but about building quiet trust at scale.
Our goal was to reflect the soul of the foundation: kind, deeply human, and committed to long-term social impact. Instead of loud or promotional content, we crafted a presence that invites reflection and connection using photography, motion, and words that feel grounded and real.
The result is an online presence that reflects its values humble, sincere, and quietly powerful.
What We Did
We led the Foundation’s entire online communication system, from strategy and editorial planning to storytelling execution. With a focus on clarity and compassion, we ensured that the Foundation’s voice could speak with not at its audience.
Scope of Work
• Defined Brand Tone & Communication System
Developed a calm, grounded voice that reflects sincerity and thoughtfulness, avoiding overstatement
• Monthly Editorial Strategy
Planned and developed recurring content themes that made sustainability feel personal and relatable
• Content Creation & Creative Direction
Crafted bilingual (TH/EN) copy, art direction guidelines, and briefs for social media and web platforms
• Digital Coordination
Collaborated with internal and external teams to ensure consistency and clarity across every online touchpoint
The Result
From a quiet presence to a recognizable, emotionally resonant voice, the Foundation’s online identity now connects with audiences through stories that feel human never forced. It’s not about visibility for its own sake, but about building quiet trust at scale.
McGarrett
Creativity That Connects Every Touchpoint
A trusted pantry staple for many households, McGarrett had strong product recognition but lacked a cohesive brand identity. We stepped in to transform it from “just another good product” into a brand that resonates deeply emotionally, visually, and strategically with consumers at every single touchpoint.
⸻
What We Did
To elevate McGarrett’s brand experience, we led a comprehensive rebranding and communication overhaul across online and offline platforms:
• Brand Film & TVC
We crafted a full-scale production campaign, from concept to execution, delivering a narrative that was both emotionally engaging and product-driven.
• Always-On Content & Key Visuals
We developed a consistent, creative visual language that extended to all content formats making McGarrett feel fun, vibrant, and modern while educating users on usage and health benefits.
• Packaging, Booth, POSM & In-Store Design
We designed everything from shelf displays and truck wraps to product packaging and in-store booths ensuring the branding system was unified, premium, and easily recognizable.
⸻
The Result
The brand is now more than a name on a shelf. It’s an experience from awareness to purchase that speaks quality, consistency, and everyday creativity. We helped shape a new McGarrett: confident, cohesive, and loved across generations.
A trusted pantry staple for many households, McGarrett had strong product recognition but lacked a cohesive brand identity. We stepped in to transform it from “just another good product” into a brand that resonates deeply emotionally, visually, and strategically with consumers at every single touchpoint.
⸻
What We Did
To elevate McGarrett’s brand experience, we led a comprehensive rebranding and communication overhaul across online and offline platforms:
• Brand Film & TVC
We crafted a full-scale production campaign, from concept to execution, delivering a narrative that was both emotionally engaging and product-driven.
• Always-On Content & Key Visuals
We developed a consistent, creative visual language that extended to all content formats making McGarrett feel fun, vibrant, and modern while educating users on usage and health benefits.
• Packaging, Booth, POSM & In-Store Design
We designed everything from shelf displays and truck wraps to product packaging and in-store booths ensuring the branding system was unified, premium, and easily recognizable.
⸻
The Result
The brand is now more than a name on a shelf. It’s an experience from awareness to purchase that speaks quality, consistency, and everyday creativity. We helped shape a new McGarrett: confident, cohesive, and loved across generations.
Mitsubishi Electric: Enduring Performance, Intuitive Design
Transforming Product Features into Engaging Stories
For Mitsubishi Electric, we understood that product videos needed to evolve beyond mere demonstrations. Our focus was on integrating their innovative technology into modern lifestyles, showcasing how their smart, durable, and user-friendly products seamlessly fit into daily life.
Product Video Design: Beyond the Obvious
We specialized in designing video content that brought Mitsubishi Electric’s cutting-edge innovations to life. Our approach wasn’t about simply showing features; it was about highlighting Mitsubishi’s durability and thoughtful design from every angle.
Crafting Seamless Engagement
To ensure deep and intuitive understanding, we crafted video content that required no manual input. These versatile videos were ready for output across all platforms – online, POS, or even VR showrooms.
Our Belief
Great content and strong functionality shouldn’t be separate entities. By taking a natural storytelling approach, we ensured that every facet of the product communicated effortlessly, allowing viewers to grasp the full essence of Mitsubishi Electric’s innovation at a glance.
For Mitsubishi Electric, we understood that product videos needed to evolve beyond mere demonstrations. Our focus was on integrating their innovative technology into modern lifestyles, showcasing how their smart, durable, and user-friendly products seamlessly fit into daily life.
Product Video Design: Beyond the Obvious
We specialized in designing video content that brought Mitsubishi Electric’s cutting-edge innovations to life. Our approach wasn’t about simply showing features; it was about highlighting Mitsubishi’s durability and thoughtful design from every angle.
Crafting Seamless Engagement
To ensure deep and intuitive understanding, we crafted video content that required no manual input. These versatile videos were ready for output across all platforms – online, POS, or even VR showrooms.
Our Belief
Great content and strong functionality shouldn’t be separate entities. By taking a natural storytelling approach, we ensured that every facet of the product communicated effortlessly, allowing viewers to grasp the full essence of Mitsubishi Electric’s innovation at a glance.
Honda Power: Always-On Communication
Ongoing project: 2023–2025
As part of Honda’s integrated communication strategy, we were entrusted with managing Honda Power’s online content ecosystem over a 3-year span (2023–2025). This platform focuses on showcasing the strength, durability, and innovation of Honda’s power products — including generators, water pumps, and agriculture tools.
Our Approach:
• Product-Led Storytelling
We turned technical specifications into relatable benefits, helping both urban and rural audiences understand how Honda Power fits into their everyday lives.
• Localised Insights, National Relevance
By addressing topics close to farmers, contractors, and everyday users, we built a relatable tone that’s informative yet human. Campaigns tackled seasonal relevance, product education, and promotions in timely and engaging ways.
• Always-On with Purpose
Instead of simply posting regularly, we built a strategy that nurtures familiarity, trust, and long-term brand value — all while supporting product sales and dealer network communication.
The Outcome:
Within just the first year, Honda Power’s online presence evolved from static to strategic, becoming a platform that customers trust for knowledge and connection. And with 3 years of continuity, we continue to build momentum that bridges awareness and action.
As part of Honda’s integrated communication strategy, we were entrusted with managing Honda Power’s online content ecosystem over a 3-year span (2023–2025). This platform focuses on showcasing the strength, durability, and innovation of Honda’s power products — including generators, water pumps, and agriculture tools.
Our Approach:
• Product-Led Storytelling
We turned technical specifications into relatable benefits, helping both urban and rural audiences understand how Honda Power fits into their everyday lives.
• Localised Insights, National Relevance
By addressing topics close to farmers, contractors, and everyday users, we built a relatable tone that’s informative yet human. Campaigns tackled seasonal relevance, product education, and promotions in timely and engaging ways.
• Always-On with Purpose
Instead of simply posting regularly, we built a strategy that nurtures familiarity, trust, and long-term brand value — all while supporting product sales and dealer network communication.
The Outcome:
Within just the first year, Honda Power’s online presence evolved from static to strategic, becoming a platform that customers trust for knowledge and connection. And with 3 years of continuity, we continue to build momentum that bridges awareness and action.
เงินติดล้อ (Ngern Tid Lor)
Ngern Tid Lor: A Billboard That Gets Crashed On Purpose
Outdoor Campaign – Buriram Province
To promote Ngern Tid Lor’s car insurance with flexible installment plans, we created a head-turning billboard in the heart of Buriram. The concept? Even if your car crashes into it “baw pen yang” (no worries) because with our insurance, you can pay in 6 installments with no interest.
What We Did:
• Designed a 3D billboard installation showing a pickup truck crashing through the billboard, using hyper-real visuals
• Localized the campaign with the Isaan dialect “บ่เป็นหยัง” to build cultural connection with the local audience
• Reinforced the product promise: accessible insurance, affordable plans, peace of mind even after a crash
The Result:
This billboard became a visual conversation-starter in the region bold, memorable, and rooted in local language. A creative way to show that crashes don’t have to crash your finances.
Outdoor Campaign – Buriram Province
To promote Ngern Tid Lor’s car insurance with flexible installment plans, we created a head-turning billboard in the heart of Buriram. The concept? Even if your car crashes into it “baw pen yang” (no worries) because with our insurance, you can pay in 6 installments with no interest.
What We Did:
• Designed a 3D billboard installation showing a pickup truck crashing through the billboard, using hyper-real visuals
• Localized the campaign with the Isaan dialect “บ่เป็นหยัง” to build cultural connection with the local audience
• Reinforced the product promise: accessible insurance, affordable plans, peace of mind even after a crash
The Result:
This billboard became a visual conversation-starter in the region bold, memorable, and rooted in local language. A creative way to show that crashes don’t have to crash your finances.
Yara
A heritage fertilizer brand rooted in innovation, sustainability, and trust.
Yara, one of the world’s oldest and most respected fertilizer companies, is trusted by farmers across generations for its product efficacy and scientific research. But beyond yield, Yara is deeply committed to sustainability and better farming practices not just for profit, but for the planet.
Our Role:
We crafted always-on social content that communicates Yara’s values, innovations, and environmental commitments. Every post was designed to reflect not only product strength, but also the brand’s role in advancing sustainable agriculture and global food security.
What We Did:
• Developed content pillars around product science, farmer success stories, and planet-focused innovation
• Balanced technical knowledge with emotional resonance making agriculture feel modern, responsible, and future-facing
• Maintained a consistent visual identity aligned with Yara’s global brand image
The Outcome:
Our ongoing work helped Yara strengthen its positioning as a leader in precision farming and sustainability earning trust not just as a fertilizer brand, but as a long-term partner to farmers and to the Earth.
Yara, one of the world’s oldest and most respected fertilizer companies, is trusted by farmers across generations for its product efficacy and scientific research. But beyond yield, Yara is deeply committed to sustainability and better farming practices not just for profit, but for the planet.
Our Role:
We crafted always-on social content that communicates Yara’s values, innovations, and environmental commitments. Every post was designed to reflect not only product strength, but also the brand’s role in advancing sustainable agriculture and global food security.
What We Did:
• Developed content pillars around product science, farmer success stories, and planet-focused innovation
• Balanced technical knowledge with emotional resonance making agriculture feel modern, responsible, and future-facing
• Maintained a consistent visual identity aligned with Yara’s global brand image
The Outcome:
Our ongoing work helped Yara strengthen its positioning as a leader in precision farming and sustainability earning trust not just as a fertilizer brand, but as a long-term partner to farmers and to the Earth.
Thailand Post Mart
From Unknown E-commerce to the Marketplace of Rare Local Finds
We repositioned Thailand Post Mart from a little-known government-run platform to Thailand’s most authentic local goods marketplace a place where origin, pride, and locality matter.
Challenge:
Most people didn’t know what Thailand Post Mart was, or saw it as just another sterile, government platform.
Our Insight:
It’s not about mass commerce it’s about undiscovered gems from local communities. Products that carry stories, origins, and cultural soul unlike anything found on Shopee or Lazada.
Core Idea:
Make Thailand Post Mart the go-to place for “rare local finds.”
Not just a site that sells things, but a place that feels like it knows where they came from.
What We Did:
• Crafted the campaign line:
“ของดี…ไม่ได้หายากก็ใช่ แต่ถ้าหายากก็ดี” (Great products don’t have to be rare but when they are, that’s even better)
• Emphasized rarity, pride, and accessibility in content tone
• Built emotional storytelling with humorous flair to make local goods inspirational and fun
• Created Gen Z–friendly campaigns like
“We Will Knock You ตำจนฟิน Fan Meeting” to activate fandom + spending
• Showcased authentic local products from fermented fish curry to northern indigo fabrics in vibrant, digital-first storytelling
Result:
We didn’t just rebrand a site we reframed the entire system. Thailand Post Mart now stands out as a local-first commerce platform that celebrates who we are and where we’re from.
We repositioned Thailand Post Mart from a little-known government-run platform to Thailand’s most authentic local goods marketplace a place where origin, pride, and locality matter.
Challenge:
Most people didn’t know what Thailand Post Mart was, or saw it as just another sterile, government platform.
Our Insight:
It’s not about mass commerce it’s about undiscovered gems from local communities. Products that carry stories, origins, and cultural soul unlike anything found on Shopee or Lazada.
Core Idea:
Make Thailand Post Mart the go-to place for “rare local finds.”
Not just a site that sells things, but a place that feels like it knows where they came from.
What We Did:
• Crafted the campaign line:
“ของดี…ไม่ได้หายากก็ใช่ แต่ถ้าหายากก็ดี” (Great products don’t have to be rare but when they are, that’s even better)
• Emphasized rarity, pride, and accessibility in content tone
• Built emotional storytelling with humorous flair to make local goods inspirational and fun
• Created Gen Z–friendly campaigns like
“We Will Knock You ตำจนฟิน Fan Meeting” to activate fandom + spending
• Showcased authentic local products from fermented fish curry to northern indigo fabrics in vibrant, digital-first storytelling
Result:
We didn’t just rebrand a site we reframed the entire system. Thailand Post Mart now stands out as a local-first commerce platform that celebrates who we are and where we’re from.
Whizdom Craftz Samyan: Craftz Your Future
Whizdom Craftz Samyan is a premium condominium in Bangkok that inspires urban dreamers to shape their future. With thoughtfully curated facilities from the Sky Lounge to the Starlight Lounge — the property invites residents to “find your passion through unframed views.”
What We Did:
• Developed always-on content strategy across online platforms to highlight premium features and emotional resonance of city living
• Crafted MACOM campaigns that aligned with the brand’s aspirational lifestyle positioning, targeting young professionals and city creatives
• Created visual storytelling that emphasized “Craftz Your Future” tying personal ambition to architectural vision
The Result:
We transformed the condo from a living space into a launchpad for personal growth, positioning Whizdom Craftz as more than real estate but a canvas for dreaming big.
What We Did:
• Developed always-on content strategy across online platforms to highlight premium features and emotional resonance of city living
• Crafted MACOM campaigns that aligned with the brand’s aspirational lifestyle positioning, targeting young professionals and city creatives
• Created visual storytelling that emphasized “Craftz Your Future” tying personal ambition to architectural vision
The Result:
We transformed the condo from a living space into a launchpad for personal growth, positioning Whizdom Craftz as more than real estate but a canvas for dreaming big.
BEKO | FAST & FEEL FRESH
From Smart Appliances to Real-Life Impact
Urban life is fast-paced and in the rush, health and good food choices often fall behind. For Beko, we didn’t just promote refrigerator specs. We reimagined food preservation as a lifestyle unlock empowering better everyday habits without guilt, waste, or complexity.
Creative Concept:
“สายกินผัก VS สายกินเนื้อ”
A playful TikTok Duet Challenge brought Beko’s HarvestFresh™ and NutriFreeze™ technologies to life through a fun face-off: veggie lovers vs meat lovers. The campaign encouraged users to choose health in their own style.
What We Did:
• Designed all creative content (KV, IG Reels, Filters, Hashtag Challenge)
• Created branded AR filters tailored to food preferences
• Delivered entertaining content through TikTok & Reels that reinforced lifestyle relevance
• Connected technology to real human benefits freshness, nutrition, and flexibility
Impact:
This campaign turned food tech into real-life resonance — making Beko part of daily decisions, not just kitchen appliances.
“When nutrients stay, good habits follow.”
Urban life is fast-paced and in the rush, health and good food choices often fall behind. For Beko, we didn’t just promote refrigerator specs. We reimagined food preservation as a lifestyle unlock empowering better everyday habits without guilt, waste, or complexity.
Creative Concept:
“สายกินผัก VS สายกินเนื้อ”
A playful TikTok Duet Challenge brought Beko’s HarvestFresh™ and NutriFreeze™ technologies to life through a fun face-off: veggie lovers vs meat lovers. The campaign encouraged users to choose health in their own style.
What We Did:
• Designed all creative content (KV, IG Reels, Filters, Hashtag Challenge)
• Created branded AR filters tailored to food preferences
• Delivered entertaining content through TikTok & Reels that reinforced lifestyle relevance
• Connected technology to real human benefits freshness, nutrition, and flexibility
Impact:
This campaign turned food tech into real-life resonance — making Beko part of daily decisions, not just kitchen appliances.
“When nutrients stay, good habits follow.”
KKP: Where Opportunities Thrive
Recruitment Film for Kiatnakin Phatra Bank
Recruiting Talent Through Compelling Storytelling
To attract top talent, we helped KKP move beyond traditional HR videos and instead tell a story that resonates. The internal film “องค์กรแห่งโอกาส” (Organization of Opportunity) repositions recruitment as a narrative-driven experience one that allows candidates to see themselves in the company’s future.
Creative Strategy:
Small Scale, Big Recruitment Impact
We intentionally broke away from conventional “announcement-style” HR films and crafted a cinematic experience that highlights real people, real values, and real opportunities. From casting to copy, every element was designed to stir curiosity and show what makes KKP unique.
Key Message:
“It’s not just about what you give, but how you give it.”
This core belief became the heart of the film inviting talent to join a workplace where contribution, purpose, and individual growth are all valued equally.
Result:
The film helped amplify KKP’s employer brand by showcasing a culture that is warm, forward-thinking, and full of real possibility.
Recruiting Talent Through Compelling Storytelling
To attract top talent, we helped KKP move beyond traditional HR videos and instead tell a story that resonates. The internal film “องค์กรแห่งโอกาส” (Organization of Opportunity) repositions recruitment as a narrative-driven experience one that allows candidates to see themselves in the company’s future.
Creative Strategy:
Small Scale, Big Recruitment Impact
We intentionally broke away from conventional “announcement-style” HR films and crafted a cinematic experience that highlights real people, real values, and real opportunities. From casting to copy, every element was designed to stir curiosity and show what makes KKP unique.
Key Message:
“It’s not just about what you give, but how you give it.”
This core belief became the heart of the film inviting talent to join a workplace where contribution, purpose, and individual growth are all valued equally.
Result:
The film helped amplify KKP’s employer brand by showcasing a culture that is warm, forward-thinking, and full of real possibility.
We move markets through creativity:
* Campaign Creative (ATL / BTL / Digital Integration) * Content Activation (Social Media, Film, Copywriting) * Experience & Media (Event Planning, Booth, Radio Spot, Influencers)
CIMB THAI AUTO
The logo for “รถปลดล็อก” strikes the balance between financial clarity and emotional warmth. Its standout element, an abstract “ปอปลา” seamlessly transformed into a smiling face, captures both movement and optimism in one stroke. This modern Thai typographic identity doesn’t just represent a sub-brand of CIMB THAI, but signals a shift in how auto lending can feel: intuitive, friendly, and free from complexity.
THUNG Chiangmai
Ultima Market
GUMP'S Cross
From an abandoned shophouse to a design-forward community hub. We crafted the concept, space, and cultural tone from ground up.
McGarrett
We reimagined McGarrett’s presence at THAIFEX by turning a food brand into a lifestyle experience. From booth design to communication concept, we transformed the space into a cheerful, kitchen-inspired world inviting visitors to “prepare for better living” in the most vibrant, flavorful way possible.
ZAAB Kuroishi
GUMP'S Ari
The very first “Grab Ur Memory Place.”
A cultural landmark that turned a forgotten building into one of Ari’s most iconic lifestyle destinations complete with full branding, spatial concept, and on-ground activation.
A cultural landmark that turned a forgotten building into one of Ari’s most iconic lifestyle destinations complete with full branding, spatial concept, and on-ground activation.
HOYO
Softness meets safety, this is the heart of HOYO.
We created HOYO from the ground up as a baby and maternity brand built on the values of trust, tenderness, and timeless design.
The name “HOYO” means “hug” in Japanese, a warm, protective gesture that became the soul of the brand.
We chose a hippo as the brand icon not just for its gentle charm, but because hippos are famously loving and fiercely protective of their young. This symbolism perfectly reflects HOYO’s promise to modern families.
From naming and logo design to brand tone and visual system, we shaped every element with care.
The logo was also developed as a character-ready form allowing the hippo to become a soft, friendly figure across merchandise, packaging, social content, and storytelling platforms.
HOYO isn’t just a brand it’s a companion in every growing moment.
We created HOYO from the ground up as a baby and maternity brand built on the values of trust, tenderness, and timeless design.
The name “HOYO” means “hug” in Japanese, a warm, protective gesture that became the soul of the brand.
We chose a hippo as the brand icon not just for its gentle charm, but because hippos are famously loving and fiercely protective of their young. This symbolism perfectly reflects HOYO’s promise to modern families.
From naming and logo design to brand tone and visual system, we shaped every element with care.
The logo was also developed as a character-ready form allowing the hippo to become a soft, friendly figure across merchandise, packaging, social content, and storytelling platforms.
HOYO isn’t just a brand it’s a companion in every growing moment.
CHUBBY DOUGH
A joyful brand with unapologetic charm.
We built Chubby Dough from the ground up from naming, tagline (American Doughnut Shop), and slogan (I am chubby but I am happy), to full visual identity, packaging, and booth design.
We even designed and built the very first pop-up shop in front of GUMP’s Ari a tiny space that packed big personality and became an instant photo spot.
Our team also led product R&D, developing original recipes and signature flavors to match the brand’s bold, playful tone.
From one humble booth to five locations (and counting), we continue to oversee branding, marketing, and seasonal activations keeping Chubby Dough sweet, cheeky, and always crave-worthy.
We built Chubby Dough from the ground up from naming, tagline (American Doughnut Shop), and slogan (I am chubby but I am happy), to full visual identity, packaging, and booth design.
We even designed and built the very first pop-up shop in front of GUMP’s Ari a tiny space that packed big personality and became an instant photo spot.
Our team also led product R&D, developing original recipes and signature flavors to match the brand’s bold, playful tone.
From one humble booth to five locations (and counting), we continue to oversee branding, marketing, and seasonal activations keeping Chubby Dough sweet, cheeky, and always crave-worthy.
SILPIN
A refined Thai syrup brand, crafted with the elegance of French patisserie and the soul of Thai heritage.
We designed the brand identity and packaging with meticulous care each element echoing the richness of Thai flavors like Royal Rose, Samui Coconut, and Sticky Rice & Mango, reimagined for the global stage.
The result? A tasteful blend of local authenticity and international finesse.
We designed the brand identity and packaging with meticulous care each element echoing the richness of Thai flavors like Royal Rose, Samui Coconut, and Sticky Rice & Mango, reimagined for the global stage.
The result? A tasteful blend of local authenticity and international finesse.
EMISHIKI
Rebranding a Japanese sake label with a Japan-modern soul where ancient craft meets contemporary minimalism.
HOBS
Rebranding a well-loved gastro bar with a modern edge.
From booth design to knockdown structure, we reimagined HOBS to be mobile, sleek, and unmistakably premium.
From booth design to knockdown structure, we reimagined HOBS to be mobile, sleek, and unmistakably premium.
Hobs Classic Icon Siam
BRANDLOVER BANGKOK
A trusted secondhand luxury store, reborn with a modern edge.
We led the full rebranding journey refining the brand image, redesigning the logo, and reshaping the communication direction to reflect a stylish, timeless identity that resonates with today’s fashion-forward audience.
We led the full rebranding journey refining the brand image, redesigning the logo, and reshaping the communication direction to reflect a stylish, timeless identity that resonates with today’s fashion-forward audience.
natit
A laid-back café in Nong Khai, where coffee meets craft. We designed the logo to echo its homely, handmade charm with a soft and earthy tone.
MALATANG
Interior design for a fast-growing Chinese hot pot brand. Bold, functional, and spicy just like the food. We rolled out multiple branches with design consistency and heat.
LARBLOIN Isankaya
LARBLOIN is a new-gen Thai izakaya (Isankaya) built on the fusion of Isan grilled culture and Japanese drinking rituals. We created the name from a playful collision of “larb” and “tenderloin,” echoing the Thai word “lâap-loi” meaning lucky windfalls. That twist became the soul of the brand, which we shaped end-to-end: from naming, logo, and identity to spatial design and communication tone.
Inside, the experience is packed with cheeky cultural cues neon signs that read “Mai Mee Chok, Tae Yang Mee Larb” (“No luck, but still got larb”), secret menu items revealed by rolling dice, and unexpected beer pairings with premium cuts. LARBLOIN doesn’t just serve food; it revives the joy and swagger of Thai street dining in a new, high-low language all its own.
Inside, the experience is packed with cheeky cultural cues neon signs that read “Mai Mee Chok, Tae Yang Mee Larb” (“No luck, but still got larb”), secret menu items revealed by rolling dice, and unexpected beer pairings with premium cuts. LARBLOIN doesn’t just serve food; it revives the joy and swagger of Thai street dining in a new, high-low language all its own.
LOVEis Cafe'
A café by Loveis Entertainment more than just coffee. We handled both branding and interior design, transforming the space into a fan-club hub that feels like a stylish private club.
BUREAU Lab
Redesigning the credit check experience. We reimagined each BTS station branch with a fresh, friendly interior to make financial access feel less intimidating and more empowering.
JASPER
A high-end bar and music lounge reimagined from an old shophouse on Phahonyothin Road.
We designed the full experience from architecture and structural renovation to branding and interior to evoke understated luxury with an edge.
With its softly arched facades, layered lighting, and signature red glow, JASPER offers a cinematic escape built for intimate conversations and curated mini live sets.
This is not just a bar it’s a new cultural anchor where elegance meets sound.
We designed the full experience from architecture and structural renovation to branding and interior to evoke understated luxury with an edge.
With its softly arched facades, layered lighting, and signature red glow, JASPER offers a cinematic escape built for intimate conversations and curated mini live sets.
This is not just a bar it’s a new cultural anchor where elegance meets sound.
LHM
We rebranded the logo for Lo Heng Mong (LHM), the largest Honda motorcycle dealer in Western Thailand. Our goal was to modernize the visual identity while keeping it bold, straightforward, and approachable allowing the new mark to powerfully represent the brand across all communication and dealership touchpoints.
LHM Character
LHM is one of the largest Honda motorcycle dealers in Western Thailand.
We designed a custom 3D character to reflect the brand’s dynamic and approachable personality. With a helmet-shaped face and scooter-inspired body, the character communicates friendliness, movement, and reliability making it ideal for digital content, in-store displays, and even as a walk-around mascot to enhance brand recognition and emotional connection.
We designed a custom 3D character to reflect the brand’s dynamic and approachable personality. With a helmet-shaped face and scooter-inspired body, the character communicates friendliness, movement, and reliability making it ideal for digital content, in-store displays, and even as a walk-around mascot to enhance brand recognition and emotional connection.
THE STAGE MINDSCAPE
An elevated condominium brand designed for the modern mind. For this project, we developed the full corporate identity and branding system, building a distinct and memorable image for “The Stage Mindscape” as more than just a residence—but a lifestyle statement rooted in clarity, calm, and future-focused urban design.
Located in Ratchadaphisek, one of Bangkok’s fastest-growing districts, The Stage Mindscape stands out with its architecture and positioning around mindfulness and balance. Our branding draws from this concept: blending soft sophistication with contemporary minimalism, while ensuring every visual—from logotype, color system, to layout grid—supports the story of a space designed for thoughtful living.
The result is a cohesive, elegant brand experience that captures attention in a crowded property market, appealing to both young professionals and design-forward investors.
Located in Ratchadaphisek, one of Bangkok’s fastest-growing districts, The Stage Mindscape stands out with its architecture and positioning around mindfulness and balance. Our branding draws from this concept: blending soft sophistication with contemporary minimalism, while ensuring every visual—from logotype, color system, to layout grid—supports the story of a space designed for thoughtful living.
The result is a cohesive, elegant brand experience that captures attention in a crowded property market, appealing to both young professionals and design-forward investors.
JTK Holding
A mark of enduring legacy and trust. Designed with precision and restraint, the identity for JTK Holding balances modern sophistication with timeless elegance. The monogram crest and refined serif logotype reflect the company’s stature as a major player in multi-sector investments quietly powerful, yet unmistakably present.
vivia
We build from
the inside out:
* Brand Strategy (Positioning, Brand Voice, BrandDNA) * Visual Identity (Logo, Guideline, Design System) * Spatial Design (POSM, Signage, In-store Visuals)
It works.
It wins.
LINE AWARDS 2022
Best Sponsored Sticker in Bank&Finance
we were honored with the LINE Thailand Award in the Line Sticker Tier, Banking category, receiving the prestigious Silver Award. This accolade solidified our recognized expertise and excellence directly from LINE.
Marketing Interactive Awards 2024
Excellence in Advertising
Rod Plod Lock: FUNancial Freedom — a campaign by CIMB Thai Auto, proudly crafted by A Paper Work under ThirdEye Agency.
Bronze – Excellence in Advertising | Marketing Excellence Awards 2024
We helped turn car loans from a story of “speed and stress” into one of “responsibility and peace of mind.”
Grateful to be part of CIMB’s multi-award-winning journey this year.
Service Ecosystem Overview
We design brand foundations that last.
We also activate bold ideas that perform.
At APW, branding and marketing work hand in hand — to make your brand clear inside, and powerful outside.
What We Do
Brand
Building
(a) Brand Strategy (b) Corporate Identity (c) Brand Story Development
Creative
Campaign
(a) Campaign Ideation (b) Film Production (c) ATL / BTL / Digital Integration
Online marketing
(a) Packaging, POSM, Signage, Interior (b) Digital Asset Design
(a) Launch Events (b) Experiential Marketing
Event & Experience
(a) Launch Events (b) Experiential Marketing
Design Execution
Our Clients
We believe every client is a valuable long-term partner.
of Creative and Strategic excellence
10 years
Today, with over a decade of experience, we continue to grow by staying true to our belief:
We don’t just create. We rethink. We rebuild. We reimagine what’s possible — beautifully and bravely.
Contact us
hello@apaperwork.com Tel. +668 0874 9626 A paper work Co., Ltd. Bangkok, Thailand
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